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Understanding Consumers Through Social Media Listening: What, How & Why

As the competition grows thicker, brands need to start addressing the needs of their audience; this is where social media listening tools come into play.

Social Media Listening Tools

Developing a respectable brand and gaining excellent brand recognition involves understanding consumer feedback. These comments are useful and can influence how well your marketing strategies perform.


Social listening has become an important metric for brand strategy. This is because online discussions are becoming more and more common every day, and the influence of people’s comments can make or break a brand.


This article will discuss what social listening is, how it works, what social media listening tools are, and why it is crucial. 


What is Social Listening?


Social listening is understanding online conversations about your brand, products, or services. It is a form of reputation management where you examine anything related to your product or service. These information will provide you insight into the industry, your competitors, and your company. 


Social listening draws its information from blogs, forums, websites, or any platform accessible to the public.  Analyzing your social listening activity will improve your experience.


How does it Work?


Traditional businesses have been practicing social listening for decades. It is usually through surveys, direct customer conversations, or their customer service teams. Some digital brands still practice the same. The difference is that now, it is easier to sweep through social media listening platforms with the help of social media listening tools


What are Social Listening Tools?


The best social media listening tools help you view your references across Facebook, Twitter, or other social media sites. While it’s important to understand social listening, it’s even more essential to comprehend how it works.


What are social media listening tools? Social media listening tools will provide us with continuous insights. These insights will help us improve our strategy and aid us in connecting with the right target audience.


Social media listening tools track online conversations about your brand. It can also let you track conversations about your competitors. Marketers can analyze these mentions and incorporate future action.

The best social media listening tools in 2022 to help you be up to speed with the current trends. The following are the best social listening platforms for any business!


social media listening tool


Why Is Social Listening Important?

You might still be unsure about the necessity of using social media listening tools, so here are some reasons why it’s crucial.

Positive Customer Relationship 

Customers like it when brands listen and respond. A Sprout Social study stated that 46% of consumers recognize brands that communicate online are the best in the industry.

Analyzing customers’ feedback will help us to understand their sentiment towards your brand. You may also be able to identify your brand in contrast to your competitors and help you decide if any action is needed to improve your brand image.

Measure Campaign Impact 


It is necessary to check marketing campaigns to determine their return on investment. Social listening measures the degree of brand awareness and the number of mentions after a marketing campaign. It will provide information about your consumers’ impressions of the brand campaign and whether it affected them.


best social media listening tools


Allows you to Develop Your Product


Social listening helps you learn what customers think of your products. After that, you can note positive and negative comments to find any areas that need work. Your research and development team can use this to concentrate on more urgent demands and possible problems. This will address your audience’s suggestions for a better, improved product. 


Competitive Play


For any business, gaining and keeping a competitive advantage is essential. You must be aware of what your rivals are doing and what the public thinks of them to do this.


Developing your product is inescapable when you do social listening. Social listening is a strategy. You will be more confident in managing your release dates, rates, or prices, and making your product or service more appealing.


Maintain Innovation


Growing markets change as a matter of course. Keeping track of the trends is always in the best interests of brands.


Consider that you operate a significant chain of retail clothing stores, such as H&M. Being aware that using sustainable materials is the current social movement to remedy existing environmental issues. As the industry adapts, you will have to refashion your supply chain to accommodate brands whose audiences resonate with the cause.


With the proper social media listening tool, you won’t need to wait for changes to become apparent before taking action and won’t be behind schedule.




Social media holds many opportunities for your brand to reach greater heights. Utilizing social media listening tools can enable your team to decide on the best course of action for your company. Social listening lets you learn what content your followers enjoy by viewing their posts, shares, hashtags, and photos. Social media listening will enable you to create relevant content to their tastes and ultimately let them experience your product or service.


Start monitoring your mentions. Contact QRx Digital and schedule a FREE Brand Health Check today! 



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