One of the most popular email marketing approaches is the newsletters. Subscribers receive newsletters covering topics relevant to their business and of interest to them. Newsletters is a great and inexpensive strategy for businesses to engage with their existing and potential customers on a regular basis. However, what happens if your emails do not get the attention you need from your subscribers? Perhaps the biggest downside of newsletters is that they can easily be tossed to anyone’s spam folder. Either that, or people start unsubscribing shortly after you send out your emails. Neither is good for your business.
Why is Your Email Open Rate Decreasing?
Email Delivery Problems
Maintaining Your Email List
The increase in subscribers can be the reason for sending more emails in a month. You may also need to reach out to your clients more often during the holiday season because of changes in product demand and inventory. To maintain a regular flow of communication, you should ideally contact your subscribers once a month.
Irrelevant content can also cause you to lose subscribers and decrease the number of people opening and engaging with your emails. If you have different types of subscribers in your email lists, some content might not be suited for all your audience. Segregate your email lists and ensure that a specific group receives tailored emails suited to their needs and expectations from your brand.
Improving your email marketing benchmarks and strategies can change the performance of your email open rate for the better. Take time to understand your subscriber’s list, purge old ones and add new connections while building exciting and helpful content for your audience.
Work on creating more effective subject lines and make an effort to personalize your content for your audience. A standout subject line, perfect timing together with amazing content, every time, can change and improve your email open rates in no time.
Your marketing emails might be hurting your brand instead of getting leads and sales if you fail to realize why your open rate is decreasing. Review your marketing strategies, the content you offer, and what your audience needs. These three factors will significantly help in aligning your strategies in email marketing. With a few research and beta testing efforts, you’ll see your open rates getting the attention and the conversions you look forward to.