Social media with QRx Digital is fun, interactive, and helps you engage with your target market.
The expectation of US E-commerce revenues to reach around $599 billion by the end of 2024 and millennials as traditionally the driving force behind it, more and more businesses have been curious about how to make their brands appeal to the demographic. The hype about this particular generation is the tremendous purchasing power they carry. According to Forbes, the Millennial buying power hovers around $200 billion by 2017.
With the plethora of digital marketing services, it can be challenging to decide on what works best for millennials. As same as other generations before them, the demographic thinks and buys differently. 72% of millennials report buying beauty and fashion products based on Instagram posts. The role of social media influencers also contributes to the purchasing decisions of millennials.
Millennials are the generation every brand wants to reach – but what do they care about in their everyday life? How can you break through them? What social media strategy works best for them? Here are a few ways to grab the attention of millennials through social media.
How to Appeal to Millenials on Social Media
Listen to the Conversation
To get a sense of how millennials feel, you need to explore the internet. To see what people are saying about your company and products, track your company on Facebook, Twitter, and Instagram. By having a sense of how Millennials view the brand on social media, you get a better idea of how to market it going forward.
Be Online and Presented
Although your company might already be online, it’s important to remember that brands can only survive by providing a website, newsletters, and social media accounts. To truly thrive and engage among millennials, you need more than to be online – your brand needs to be present.
Collaborate with Influencers
On teaming up with influencers, ensure that you are not only looking at their number of followers. Collaborate with people who reflect the morals of your brand so they can help you carry out your vision.
It’s also essential to establish a good relationship with influencers who can represent your brand naturally with their tone and style. With this, your partnership won’t sound too much like an advertisement and can be a pivotal move to appeal to the millennial market successfully.
Build an Authentic Online Community
While integrated e-commerce shops and targeted ads are crucial to engaging millennials on social media sites and transforming them into loyal customers, taking the time to build a community that reflects your brand results in longevity, to achieve this, do the following:
- Respond to comments or messages timely
- Create campaigns that involve consumers
- Ensure that you also share unpaid posts on social media
- Create content that is also engaging and personal
- Promote your products, but also post informative and fun content
Develop Your Image
When a brand represents a specific lifestyle, a set of values, or an image, there can be detachment present when promoted on social media. There are several ways to differentiate your online presence from other brands. You can use humor. People stop scrolling when they see posts that make them laugh or communicate more to a brand when they reply with a bit of comic relief. Witty banters are a quick way of endearing potential customers.
Give your brand a personality, a character, and a voice that people can relate to or treat a friend, yet still maintain its professional core.
As the Millennial generation enters an inevitable takeover of the workforce, its buying power and marketing impact increase. If you want your brand to capture the attention of millennials, it is essential to know what they need through digital presence.
A great social media marketing strategy is the key to transforming millennials into life-long users of your brand successfully. With their support, you can ensure a long line of success for your business.
QRx Sales and Digital Marketing Services is a sales management and digital marketing services company, that focuses on differentiating its clients from its competitors through content creation, graphic design, web development, search engine optimization, and social media marketing. Highly-skilled professionals lead QRx Digital. Our Social Marketing services employ all strategic and tactical requirements to position each client to its market demographics.
With QRx Sales and Digital Marketing Services, we can build relationships and create strategies for your brand that catches the attention of millennials.
Make your brand top your competitors this year! Contact us now!