Optimizing images can help increase user engagement and boost your website’s ranking and improve user experience. Optimized images also improve page load speeds and SEO rankings. If content marketing is important, the same is true with images.
Image optimization is essential, especially when running an online store. Shoppers are attracted by color. It would be difficult to persuade your audiences to add to cars unless you provide them with images enough to keep them engaged and interested in your products. Product photography serves as the cornerstone of your online store.
However, the challenge with websites that contain plenty of images is the page loading time and user experience that it gives to your audience. A poorly loaded website is bad for SEO. Additionally, the risk of losing the interest of your audiences, due to slowly loading pages is quite high.
This is where optimizing images for content comes in. Image optimization is the process of reducing the file size of your images, as much as possible, without sacrificing their quality. Image SEO also helps in making your product images rank on Google and other image search engines.
Effective Ways to Optimize Images for Content
Optimize Images Descriptively But with Simple Languages
A person looking for an image of a white cat online would most likely use the keywords “white cat” instead of “alabaster cat”. The same is true when looking for an image of the Statue of Liberty. The keywords “Statue of Liberty” is the preferred keyword of choice, instead of “Liberty Enlightening the World Statue“.
Be Mindful of Your Alt Attributes
Alt attributes are the equivalent of text content for images. They work when a browser can’t properly redeem them. Alt attributes are also essential for web accessibility. Notice that when an image is rendered, you will see the alt attribute text when you hover over it in most browser settings.
Interestingly, the alt attribute adds SEO value to the images on your website. It is essential to add appropriate alt attributes that include the relevant keywords to the images you place on your website. This helps you rank better in search engines and image search engines. If you are working on an ecommerce website, adding alt attributes helps your ecommerce products show up in Google image and website search.
Choose Image Dimensions and Product Angles Appropriately
For showcasing product images, it is a common standard to feature product images from different angles. You’ll have to feature different angles for your products.
When featuring a clothing product, it is a common practice to display the front, back, and how the clothes would look when working. A phone product usually requires the image of the front, back, side, camera, and some, the internals of the phone. The number of pictures you’ll need for a product depends mainly on the product and which features make these products sellable.
In addition to choosing the right product angles to feature on your images, it is also important to add alt attributes to help potential searchers land on your landing pages.
Reducing the Size of Your Images
Although it would be exciting to feature superb high-quality images on your website, it will eventually hurt your website’s speed and might lose your consumers along the way. Around 50% of your consumers will most likely leave a website if it takes more than 3 seconds to load.
Amazon alone knows that when their pages slow down by just one second, they will eventually end up losing around $1.6 billion a year. How fast a page load is also a ranking factor considered in their algorithm. Remember, if your images load longer than they should be, you’ll definitely lose the prospective customer goodbye.
Choosing The Right File Type
The most common types of file types used to pose images to the web include JPEG, GIF, and PNG. JPEG, also known as JPG, is the oldest file type for images. It is one of the standard types of images on the internet. They can be easily compressed and allowed to achieve high-quality images even in small file sizes. This is perfect for loading up your website with images that would not compromise the speed of your website.
GIFs are lower in quality compared to JPEG images. They are used for more simple images – icons and decorative images. GIFs can also be animated, but are not common among the modern websites that brands feature nowadays.
On the other hand, PNG is the more popular version that is being used as an alternative to GIFs. It supports many colors and does not degrade over time, even with plenty of re-saves, unlike what JPEGs do.
For most web designers, JPEGs are the most prefered choice. They can retain the quality that you need to deliver, even with the same low file size.
Remember, it is important to keep beautiful pictures that are also functional. Optimize your images for SEO to be able to get them noticed in Google’s image search results. Leverage alt attributes and know the difference between the file types that work best for your content and your website.
Need help in optimizing images for content? QRx Digital Sales and Marketing Services can help. Our creative graphic designers can help create optimized images suitable to your needs and perfect for your marketing campaign. Ready to learn more? Get a Free Brand Health Check for QRx Digital today!