The modern version of the Apple brand is seen as efficient, innovative, and luxurious. How was Apple able to achieve that? There were a lot of factors that went into building that image, but one thing is sure, graphic design was involved heavily.
Building the Apple Image
Graphic design is at the forefront of creating a brand. The famous Apple logo was created more than a year after the company was started. That was the version with the color strips. It was the same logo that the company used during its hugely successful initial run. Then in the late 1990s, Steve Jobs changed the look of the logo when he made it monochromatic. The shift reflected the change in the products they were selling.
That was the start of the elegant products with minimalistic designs that have captured the imagination of the world. Not all brands have their histories reflected directly by their logos or the graphic design they use, but it’s easy to see with Apple how the graphic design concept complimented all the other aspects of the brand.
Website Design and Brand Building
Then again, you might be thinking; you’re not running Apple. Why bother with customized graphic design?
Here are several reasons:
Good Graphic Design is Crucial for Marketing
A study that was done in 2018 revealed that more than 60% of marketers see graphic design as an integral part of digital marketing. That shouldn’t be surprising since people online find visual content to be more appealing. If they like the graphic design of your brand and all the marketing materials for your brand, then people will pay attention to you.
Digital Content Is Consumed on Multiple Platforms
It’s a given thing that the internet is the channel of choice for marketers now. It’s crucial to remember that digital content is now consumed on different devices. The graphic design for the marketing materials connected with your brand must be done so that they will appear in a consistent way no matter what device is used.
Enhancing the Readability of Content
This is related to the last point; graphic design can ensure the readability of all your marketing materials. It’s not enough that you write great content, your audience must be able to read them too.
Carry the Brand Message
You want your brand to carry a specific message. Yet you don’t want to write out that message specifically. Convey it with subtle hints. That’s what professional website design can do.
Professional designers, for example, are aware that certain colors trigger psychological responses that are unconscious. The color red enhances appetite, which is why many fast-food companies use the color in their branding prominently. The color blue denotes professionalism. Other colors trigger their own responses.
Things like that can matter in building a brand.
Graphics in your website design is crucial in creating the right impression for your brand. For best results, you should get help from professional designers to create the right look for your brand.
A good website design is one of the keys to attract your clients and customers and help you build a brand for them to remember. With this, you can ensure a long line of success for your business.
QRx Sales and Digital Marketing Services is a sales management and digital marketing services company, focuses on differentiating its clients from its competitors through content creation, graphic design, web development, search engine optimization, and social media marketing. Led by highly skilled professionals, our Social Marketing services employ all strategic and tactical requirements to position each client to its market demographics.
With QRx Sales and Digital Marketing Services, we can build relationships and create strategies for a good graphic design and for your brand.