A call-to-action is a link or button that encourages your audience to “act” on your website or blog. It plays a significant factor in the lead generation and conversion process on your website. Whether you are a blog looking for new subscribers, a landing page encouraging audiences to download an e-book or an eCommerce website looking for people to add to their cart and check out, call-to-action techniques help you entice your audience to get there.
Intuitive call-to-actions can do a lot of wonders for your marketing campaign. According to statistics, around 90% of website visitors who read your headline will most likely go through your CTA copy. Even emails with single call-to-actions showed increased clicks by over 371% with sales around $1617%. Even CTAs added on social media pages can increase click-through rates by 285%. With such mind-blowing numbers, who in their right mind wouldn’t invest in a call-to-action strategy that converts?
The Best Call-to-Action Techniques for Your Brand
Every brand should remember that call-to-actions are crucial in creating conversions. If you manage to encourage your audience to click on your CTA, you are almost halfway to securing a sale or getting the results that you look for, from your audience.
Here are some of QRx Digital’s sure-fire ways on how to create call-to-action that converts:
Go for Powerful Action Words
Provoke your audience with action-oriented call-to-actions. There are certain words that are proven to engage readers more into hitting the button. A few of these effective call-to-action phrases to use include the following:
- Get Started
- Sign Up Free
- Contact Sales
- Create Account
Great Visuals Always Win
Your call-to-action should be visually aesthetic and attention-grabbing to create an impression. You need to lock and load your readers to your call-to-action. A text-based CTA is the most usual preference used for most websites because it blends well with the rest of the layout.
To get more attention, make them bigger and let them stand out from the rest of the crowd. Add contrasting colors to raise attention. This is where the flashier it is, the better it will be cliche works. Your call-to-action should ALWAYS stand out in the crowd.
Provide Reasons Together with Your Desired Action
On top of using strong words for your call-to-action strategies, you should also give your audience enough reason to engage. Why would they need to subscribe? Audiences can subscribe to get a free ebook, to learn more, or to receive newsletters. Your audience needs to have a way to know what to expect when they decide to take action.
Creating a CTA with a unique selling point increases clicks to your call-to-action buttons. A few of the samples are below:
- Call Today for a FREE Consultation
- Free Coupon on Checkout
- Dial Today for Free Estimate
- FREE BRAND HEALTH CHECK
Get the action that you desire from your audience by satisfying their curiosity on what to expect.
CTAs Should Bring in Traffic
Effective call-to-action brings in traffic to specific landing pages on your website. Although most website designs are created in a way wherein the journey from your homepage to your landing pages is usually shortened, brands should never forget to provide sufficient content into these landing pages to make your audience clearly aware of what they are signing up for.
Go for a more personalized approach when it comes to your landing pages to ensure that you are getting as much information as you can from your leads and clients. Do not hesitate to create CTAs that convert leads from visitors.
Call-to-actions is your brand’s ticket to securing a sale or conversion. Without a strong approach in creating CTAs, it would be difficult to close a deal, yet generate a lead from your marketing efforts.
Great a FREE BRAND HEALTH CHECK from QRx Digital to learn more about your brand and how we can help you jumpstart your call-to-action game. Learn more about our services or start working with our team today. Leave us a message on our contact us page to help your brand amplify its presence online.