Web development services play a big role in creating an online platform for companies and brands. A carefully designed website is significant for your brand’s growth.
Web development services are essential for brands that are looking to build their name online. Hiring web developers to do the job for you ensures that you are doing the job right at the first time. Additionally, it helps you save time in the process. You can connect to your potential customers and audiences as soon as possible, with the help of website design services for your business.
QRx Digital Sales and Marketing Services is a well-rounded digital marketing agency that delivers promising results to its clients. We help brands build websites, creating a communication line between a brand and its potential clients. QRx Digital helps brands sell their products and services, generate leads through their websites and marketing campaigns as well as increase a brand’s presence online.
Enjoy the benefits and advantages of having a user-friendly website that converts with QRx Digital. Get your websites secure and stay competitive with the perfect platform, plugins, and reliable tools for your brand online.
Web Development Services by QRx Digital
Your website tells a lot about your brand. Without a user-friendly and effective website, it would be difficult to have your audience engage with your brand unless you are available online. A good, well-planned web design helps bring leads and sales to your page.
Web Design Services
Web design services are not limited to websites alone. It also applies to other types of landing pages. Magazine websites, homepages, blogs, and portfolio pages can benefit a lot from the expertise and experience web development services offers.
E-commerce websites that require payment options and added security options are a little bit more complicated. It can only work efficiently with the help of a professional web developer. Social media websites, blogs, directories, and contact pages are also among the types of online platforms that can be expertly developed and maintained by QR Digital’s web developers and web designers.
Some may consider WordPress as a shortcut for web development. Interestingly, web design and development grow together with WordPress. Integrating web design together with the predetermined design that WordPress offers, it creates a more personalized experience for your audience.
WordPress is a popular and adequate website builder perfect for most websites. Acquiring website developing services provides better customization with reliable built-in security. In fact, web developers can also help in providing flexibility, guarantees that websites are up and running. Gathering information from its users and getting access to the unique profiles of your audience is only possible with the aid of a professional web developer.
Competitor Research and Analysis
To get into the game and to compete with your rivals in the market, competitor analysis and research is essential. Getting help from seasoned web developers and digital marketers allows you to see who your competition is. Creating comprehensive research and analysis – complete with business data, from the most related competitors in your market are a few of the services included in QRx Digital’s web development services.
Gathering data and using this data to collect insights to help build your business is another advantage QRx Digital has to offer. With a strong experience in business inclined platforms, we offer a complete marketing assessment, assigning the best possible website processes and automation for your business.
Graphics is another important aspect of website design. QRx Digital’s graphic designers put a lot of work and dedication into our print and digital projects. We help develop a professional and great design that does not compromise the speed and efficiency of a website.
Our web design and the graphic team work hand in hand to be able to provide brands with live colors and branding that converts. Additionally, we guarantee the efficiency of your website. Although there are technical issues between the two mediums, our team manages to bridge gaps to deliver the best and most efficient results to our clients.
The year 2021 is all about offering personalized and unique experiences for your audience. Without a website, it would be difficult to reach out to your audience. Without the help of web developing services, it would be difficult to create a website that converts. Get help for your website design and structure today! Talk to one of our customer service representatives or try our FREE Brand Health Check.
Effective content strategy is only possible with sufficient planning and careful execution. Investing in a comprehensive content marketing strategy builds your credibility online while helping your brand rank and be noticed by search engines.
To develop an effective content strategy, a digital marketer should be able to differentiate a content marketing strategy from a content strategy and a content plan. These terms are often interchanged or assumed to be the same as the other. However, this is not the case.
Content Marketing Strategy
A content marketing strategy is your reason for creating content. Who is your content for and how you can help your audience, different from what your competitors do? A content marketing strategy is a brand’s efforts in building an audience through content.
The content strategy involves the actual creation and publication of your content. It also helps businesses work and manage the content that they already have.
A brand’s content plan is a detailed plan on how you will create your actual content. It involves the details of your content, from the keywords to use, the voice of your content as well as the call to action to be included in your content.
Consider this example. Your content plan includes the list of blog articles that you are going to write, including the keywords to use, hyperlinks to attach, and who the content is intended for.
The content strategy comes next. This section includes the actual process of writing your content. Going through your content strategy includes the types of content you will provide to your audience. These include the different types of content that you will create – videos, infographics, blog posts, press releases, and the like.
The content marketing strategy oversees the entire content plan and content strategy campaigns. It also includes overseeing of key performance indicators and determining which content strategies work and which do not. Adjustments are created and implemented to achieve lower costs, increased revenue, and to get better customers.
Creating Your Content Strategy Goals
Everything that you do for your brand should have an objective. Do you want to gain more followers on Facebook? Do you want to drive traffic to your blog? Without concrete goals to reach, you can easily get distracted. As you create objectives, be sure that you have your analytics up. A goal without a way to measure it accurately makes it a half-cooked goal for your brand. As cliche, as it may sound your goals, should be SMART – specific, measurable, attainable, relevant, and time-bound.
Identifying Your Target Audience
Who are you creating your content for? Are you creating content for potential partners? Are you creating content for people you want to offer your products to? Before writing your content, you need to determine who your audience is. What motivates them to act? Learn to ask questions. What pushes them to buy online. What are the things they spend money on? To develop content suited to your audience, you need to understand who will read your content.
Identifying Your Position in the Market
Whether you are on the top or the bottom of your industry, you need to determine where your brand is to know exactly where to go. Analyzing your position and your competitors in the market. The assessment will also help you gather significant information that can be used to build your brand. Learn about the keywords that most of your competitors in the industry use as well as the ones that they do not. Find the good points and bad points of your competition. Fill the gaps in your industry as you provide a unique approach that is absent with your competitors.
Choosing Where To Post Your Content
There are plenty of platforms where you can publish your content online. The amount of these can be overwhelming. To be able to focus on the actual content creation process, you should have a list of the distribution channels and content sharing platforms that you plan to submit your content to. Different platforms require different content requirements. Some may require a minimum amount of content, standard formatting, limitations with the use of keywords, and the like. Identify and learn these qualifications to increase your chances of delivering your purpose through these content platforms.
Creating Your Content Calendar
A content calendar is your guide and publishing schedule. It is an organized plan of all the topics, keywords, and other features that you will include in your content. The content calendar should also include the distribution channels where you plan to publish your posts.
To create an effective calendar, here are the basic features you should include:
Identify and Group According to Content Types
After identifying your audience, you can begin creating content to address their questions and concerns. Through the information that you have gathered earlier, you will be able to group your content according to its purpose, target audience, brand voice, distribution channel, and writing approach.
Your content calendar should also include how often you want to post. It can be twice for your blogs, once a month for guest posts, every day for link distribution sites, thrice a day for social media content, or monthly for newsletters. The key to creating an effective content calendar is consistency. Your audience will be able to anticipate when to expect content from you when you create a consistent post schedule.
On top of the regular content that you intend to create for content building, you should also include a few trending topics related to your industry. These topics can be categorized as your “donkey articles”. Among these “donkey articles” is your “unicorn content”, content that stands out and gives your brand a step ahead of your competition. You can learn about the difference between your donkey content and your unicorn content from this article [insert title here and include a hyperlink.
Write with Substance and Credibility
All your planning would go to waste unless you create credible and factful content for your audience. Instead of trying to create viral content, build a good amount of resource topics and helpful articles. Your general goal should be to provide your market with the most helpful and resourceful content in your industry. The method adds real value to your company. Such an approach develops long-lasting credibility and trust for your brand.
If you are looking to build an effective content strategy that brings in traffic, builds your brand’s credibility, and generates conversions, you are at the right place. Work with QRx Digital, together with a reliable and experienced team. Get your goals straight for 2021. Achieve your goals with QRx Digital!
Conversion optimization is the process of engaging your audience to take an action you intend to achieve from your landing pages.
Conversion optimization is a marketing effort that helps increase the chances of engaging your audience in closing a sale. It is a process of removing distractions and making the step-by-step process of generating a sale convenient for your audience. Through conversion optimization, you decrease the chances of a left cart when you optimize your call-to-action buttons and pages.
In digital marketing, the processes involved in conversion optimization or CRO helps in improving the percentage of visitors to a website that are converted to customers. When you engage your audience to take the desired action on your webpage, you can say that your conversion optimization efforts are a success.
Common Conversion Optimization Mistakes Your Brand Should Avoid
However, some conversion optimization efforts may not always work as expected. Statistical errors and ineffective marketing efforts may be costing your business to lose conversions. Avoid the most common mistakes to increase conversion rates for your brand.
Failure to Run Split Tests
One of the significant statistical factors essential for successful conversion optimization is running split tests. Nowadays, split tests can be automatically measured using online tools. Unlike before when tests are done manually, it is easier to predict outcomes through the aid of these tools.
To increase your current statistical confidence for your landing pages, you will need to do split tests to arrive at a 95% confidence result. If you have run 10 tests and only one of these tests lands you on your desired, the likeness of failure is quite high. Never settle for a lower confidence rate to decrease the chances to avoid errors and flukes in your optimization efforts.
Spam Bots and Referrer Spams
To be able to rule out spambots during your split tests, scrutinize your referral sources. Unfamiliar sources and nonexistent pages may be causing suspicious traffic, bounce rates, and time spent on your website. Always check for consistency across all the browsers and networks in between the different versions of your split tests.
Adjust the settings of your Google Analytics to filter all known bots and spiders. This way, bot traffic will not show up in the server logs. This allows you to filter your traffic on your display hostnames, removing suspicious referrers and browsers when performing your split tests.
Confusing Statistical Significances with Practical Significance
Weak statistical confidence does not guarantee that the versions you use during split tests are entirely different from each other. Likewise, strong statistical confidence does not entirely mean that one conversion split test results is entirely better than the other. The span of time you use to run your tests can also be a factor.
Additionally, you do not necessarily need to keep running every test to ensure that you are getting statistically significant results. Instead, focus on the changes that you can test quickly. Tweak individual elements in your conversion pages to be able to arrive at a justified landing page constructed to test a general idea.
Boosting your click-through rates is a process. It does not happen overnight. The trial and error process gives your brand the chance to learn and to create a cohesive sales funnel setup that works for your audience and for your brand. Alleviating your consumer’s concern, through careful planning and conversion optimization techniques helps you achieve the increase in sales that you aim your brand to achieve.
Let QRx Digital Sales and Marketing Services help in creating the best landing pages for your brand. Get a FREE Brand Health Check or learn more about what we can offer by heading to our Services page.
Optimizing images can help increase user engagement and boost your website’s ranking and improve user experience. Optimized images also improve page load speeds and SEO rankings. If content marketing is important, the same is true with images.
Image optimization is essential, especially when running an online store. Shoppers are attracted by color. It would be difficult to persuade your audiences to add to cars unless you provide them with images enough to keep them engaged and interested in your products. Product photography serves as the cornerstone of your online store.
However, the challenge with websites that contain plenty of images is the page loading time and user experience that it gives to your audience. A poorly loaded website is bad for SEO. Additionally, the risk of losing the interest of your audiences, due to slowly loading pages is quite high.
This is where optimizing images for content comes in. Image optimization is the process of reducing the file size of your images, as much as possible, without sacrificing their quality. Image SEO also helps in making your product images rank on Google and other image search engines.
Effective Ways to Optimize Images for Content
Optimize Images Descriptively But with Simple Languages
A person looking for an image of a white cat online would most likely use the keywords “white cat” instead of “alabaster cat”. The same is true when looking for an image of the Statue of Liberty. The keywords “Statue of Liberty” is the preferred keyword of choice, instead of “Liberty Enlightening the World Statue“.
Be Mindful of Your Alt Attributes
Alt attributes are the equivalent of text content for images. They work when a browser can’t properly redeem them. Alt attributes are also essential for web accessibility. Notice that when an image is rendered, you will see the alt attribute text when you hover over it in most browser settings.
Interestingly, the alt attribute adds SEO value to the images on your website. It is essential to add appropriate alt attributes that include the relevant keywords to the images you place on your website. This helps you rank better in search engines and image search engines. If you are working on an ecommerce website, adding alt attributes helps your ecommerce products show up in Google image and website search.
Choose Image Dimensions and Product Angles Appropriately
For showcasing product images, it is a common standard to feature product images from different angles. You’ll have to feature different angles for your products.
When featuring a clothing product, it is a common practice to display the front, back, and how the clothes would look when working. A phone product usually requires the image of the front, back, side, camera, and some, the internals of the phone. The number of pictures you’ll need for a product depends mainly on the product and which features make these products sellable.
In addition to choosing the right product angles to feature on your images, it is also important to add alt attributes to help potential searchers land on your landing pages.
Reducing the Size of Your Images
Although it would be exciting to feature superb high-quality images on your website, it will eventually hurt your website’s speed and might lose your consumers along the way. Around 50% of your consumers will most likely leave a website if it takes more than 3 seconds to load.
Amazon alone knows that when their pages slow down by just one second, they will eventually end up losing around $1.6 billion a year. How fast a page load is also a ranking factor considered in their algorithm. Remember, if your images load longer than they should be, you’ll definitely lose the prospective customer goodbye.
Choosing The Right File Type
The most common types of file types used to pose images to the web include JPEG, GIF, and PNG. JPEG, also known as JPG, is the oldest file type for images. It is one of the standard types of images on the internet. They can be easily compressed and allowed to achieve high-quality images even in small file sizes. This is perfect for loading up your website with images that would not compromise the speed of your website.
GIFs are lower in quality compared to JPEG images. They are used for more simple images – icons and decorative images. GIFs can also be animated, but are not common among the modern websites that brands feature nowadays.
On the other hand, PNG is the more popular version that is being used as an alternative to GIFs. It supports many colors and does not degrade over time, even with plenty of re-saves, unlike what JPEGs do.
For most web designers, JPEGs are the most prefered choice. They can retain the quality that you need to deliver, even with the same low file size.
Remember, it is important to keep beautiful pictures that are also functional. Optimize your images for SEO to be able to get them noticed in Google’s image search results. Leverage alt attributes and know the difference between the file types that work best for your content and your website.
Need help in optimizing images for content? QRx Digital Sales and Marketing Services can help. Our creative graphic designers can help create optimized images suitable to your needs and perfect for your marketing campaign. Ready to learn more? Get a Free Brand Health Check for QRx Digital today!
Ad design may offer long and short-term effects on your brand’s performance both online and offline. It can help improve sales tremendously. Ad design can also affect how your audience perceives your brand. There are plenty of effects your ad design can contribute towards getting higher profits and generating leads and conversions over time.
Good design brings in good business. The statement is true in different areas of marketing. In different industries, whether for products, services, and people, great ad designs can bring in a lot of positive vibes for your business.
Beauty and aesthetics are definitely a factor that entices audiences and customers towards your brand. Several studies even reveal that a strong design can outperform companies in the same industry who happen to have weaker designs by over 219% over a span of 10 years. Ad design is a ticket to building brand awareness and a persuasive tool that attracts customers towards a brand.
Almost every type of product nowadays is marketed with the goal of reaching out to a large group of people. With such a huge and diverse market, how can you step up and be noticed among your peers and competitors in the industry? Ad design and marketing techniques give you the edge you need to create your mark in your market niche.
How Can a Good Ad Design Contribute to Your Business?
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Great Ad Design Creates a Good First Impression
Good ad design is a mix of different factors – colors, textures, shapes, images, content, and forms that represents a brand. Most strong brands we have today managed to take advantage of creating a balance in the ad designs that they have, building a strong impression towards their products and services.
For most online businesses, good design gives them an advantage for customers who take a few seconds to relate and make up their minds over a brand. In the digital era, it only takes a few seconds to secure a sale, mainly through the engagement your ad design contributes in persuading your customer to look, be hooked, and convert as a customer for your product or service.
It only takes around 10 seconds to form the first impression of a logo or an ad design. Unless you manage to capture your audience’s attention within this period, the chances of getting them engaged become lower. First impressions count a lot digitally for products and services.
Ad Designs Contributes in Helping Your Brand Stand Out
Competition is what makes brands strive to stand out in their respective markets. Through effective, noticeable, relatable, and converting ad designs, you create a unique impression towards your brand from your audience. Staying ordinary or blending in with the look your competitors portray in your market may make you irrelevant.
Invest in a good design, suited and harmonious to what your brand represents to stand out in your market. Creative and appealing graphic design aids in building your company’s image. Coke’s prominent logo, FedEx’s branding designs, and Nike’s iconic “check logo” are just a few of the great ad designs that separate them from their competitors in the market. Good graphic design encompasses your brands as a whole and shows your target audience the level of expertise and professionalism that you offer.
Your audience is admittedly biased when it comes to aesthetics. Additionally, humans perceive beautiful things as better things, whether it is actually better or not. Everything below beautiful is just ordinary. As human nature, people gravitate towards things that please them aesthetically.
Generating Better Customer Relationships
The relationship between a brand and its customers strengthens through the emotions the brand creates towards its customers. How your audience emotionally connects to your company attributes directly to the image your customer perceives about your brand.
Offering great ad designs makes it easier to trigger and create engaging emotional connections with your clients. The use of color, font, and layout drives your customers to look, engage and react to what your ad design offers. What your audience sees of your brand, the visual display that you represent yourself to your market helps them better understand who you are and what your business exactly stands for.
Creating a relatable visual identity helps attract new customers. Additionally, it also keeps the ones that see that has already created a strong emotional connection with your brand. You’ll be able to secure customer loyalty through great ad designs that effectively illustrate who and what your brand is. Good design attracts new audiences and helps them stay.
QRx Digital Sales and Marketing Services help brands create ad designs that not only bring in sales. Moreover, we work with brands to create a brand’s online image. It is sustainable and keeps them relevant to their industry for a long time. QRx Digital aids brands in creating deeper emotional connections with their audience through our branding and ad design services and offerings.
Marketing tactics are activities that ensure a marketing strategy is achieved and met. It is a collection of carefully thought marketing efforts towards achieving a particular marketing goal.
Marketing tactics and marketing strategy are two related marketing terms often confused as the other. However, creating a definition between the two is an important aspect of effective efforts towards a marketing goal.
A digital marketing strategy is considered to be the core of all your online marketing efforts. It serves as the overall guide that directs your campaign objectives. The strategy gives a definition to your marketing approach. Marketing strategy focuses on providing answers to the future needs of your business.
A marketing strategy includes the resources you’ll use to get your brand to the top. Milestones and goals define marketing strategic plans. Overall, it is a footprint that you will have to follow to grow your market share in the future.
On the other hand, specific marketing tactics include small action steps that help in accomplishing the objectives described in your marketing strategy. It works hand in hand with the marketing strategy. A marketing strategy focuses on the present and short-term efforts that your brand takes to accomplish goals within your business strategy.
3 Key Features That Differentiate Marketing Tactics with Strategy
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Digital marketing strategies and digital marketing tactics are two distinct activities. However, one would not work well without the other. A marketing strategy would be incomplete without marketing tactics in the strategy. A marketing tactic will not work too unless with the guide of a carefully planned marketing strategy. Here are key features that may help you understand the difference between the two.
Strategy dictates marketing activities, including the tactics
For a brand to achieve its goals and vision, a marketing strategy requires determining all the activities needed to do. These activities are achievable, through different tactics, or the details of the strategy. A marketing tactic determines how things happen exactly.
A perfect example of a marketing tactic is Paul Smith’s marketing mix. The marketing mix focuses on the product, promotion, place, and price. Developing a product fit for the marketing strategy of a brand is an example of a marketing tactic. The promotions allow marketing the product at a tactical price with the right target market.
Strategy defines the competitive advantage of a campaign
To be able to differentiate strategies between tactics, looking deeper into a strategy, as well as the techniques that can help a brand compete against competitors defines the line between a strategy and a tactic.
Overall, the strategy is what makes a brand’s marketing campaign better than its competitor. The steps and tactics involved in this strategy separate it from other marketing strategies developed by digital marketers out there.
In a strategy, define the threats and opportunities present in an industry. In addition, the strengths of a brand that makes it capable of withstanding the threats in the market are also determined via strategic marketing. The elements involved to set these things in motion are what makes up the marketing tactics.
Marketing tactics are actions to execute designated strategies
Marketing tactics provide solutions to address certain areas in a marketing strategy. Is a brand looking into improving sales this year? The marketing strategy should focus on improving sales and services for that brand. How can they do it? By developing a marketing tactic that will help gain more sales for a specific or several products under a brand.
A perfect example would be Arm & Hammer Baking Soda. To increase its sales, the marketers behind the brand developed a new marketing tactic – selling the product for common household use. Initially, they sell for baking purposes.
To get more sales, baking soda retargeted its audience. Baking soda became an alternative toothpaste, an additive to cat litter, and a general cleaning product at home. The marketing strategy was to keep the old-fashion brand relevant. The tactic was to introduce it as a product that can be used by consumers beyond the baking industry.
Although two exclusively different aspects in a marketing campaign, both the marketing strategy and the marketing campaign are essential for your marketing campaigns. QRx Digital Sales and Marketing Services create innovative, timely, and working marketing campaigns for partner brands and clients. Remember, if you are looking for a marketing strategy, with effective marketing tactics for your brand, you can visit our homepage to learn more.
Social media posts are user-generated content that includes text posts, comments, digital photos, and videos. These interactive posts are created to generate online interactions and serve as the lifeblood of social media.
A lot of businesses and brands are already on social media. Start-up businesses can find it overwhelming to begin their social media journey with all the existing noise around. So how can your social media posts stand out with all the competition around? Here are obvious areas that you might have been missing, compromising the success of your social media posts.
How to Make Your Social Media Posts a Standout
Photo by Social Media Icons from Unsplash
It can be quite a challenge to stand out in social media if plenty of wolves are trying to emerge at the top in their respective fields. With most websites using the power of social media, your social media business platforms – your Facebook, Instagram, and Twitter profiles to say the least – face an even bigger challenge as they attempt to differentiate themselves from all the competition that surrounds them.
To help your brand stand out against the competition, here are some tips to consider to separate your brand from the pack.
Choose the Right Social Media Platforms
Although it is tempting to jump right into creating your online presence, some social media channels are not right for your brand. It is advisable to take time and research the products and services marketed on each platform. Understanding where your audiences ultimately give you a good understanding of how to use each social media channel you can showcase your brand. There is no sense in trying to fit in with your target audience who is not active in the social media platform that you promote your brand.
Drawing Inspiration from Others
Your business can get inspiration from what your successful competitors are doing. One step you can do to excel at social media marketing is to understand what your competitors are doing, and how you can adapt and improve these techniques, fit to what your brand is and stands for.
On top of your competitors, you can also look into what other small businesses, brands, and individuals are doing to stand out in social media. You can look into Google search for a list of the most inspiring social profiles in different industries and genres. They can serve as an invaluable tool that can help you promote your business and service offerings. In a recent study from Nielsen, 92% of consumers are persuaded mostly by peer recommendations, mostly from social media.
Getting Advice for Your Audience
Social media is all about interaction. As a brand, you will need to invest time in your followers and your target audience. Engaging in social media is not enough. Take time to make yourself a significant contributor to the community in the industry that you want to excel in. Do this by talking and generating dialogue with your followers. It is a good tool to get genuine feedback from your audience on your products and services.
Host live videos and interact with your audience more. This demonstrates how important your audiences are to you. This builds trust, both on your end with your audience and your audience with you.
Seek Help From Social Media Influencers
A big part of your efforts in engaging with your followers, through your social media accounts, as well as through the accounts of other social media influencers. They are influencers because they have a huge “influence” or impact on others. Look for social media accounts that can be beneficial for your brand, as well as your target market.
Connect with industry through thought leaders that illustrate industry expertise, related to what your brand stands for. Reaching out to these people helps build credibility. Your target market can also rely on you as you provide them with useful resources, even if they are not your own.
Do not be afraid to be yourself. You would want to create a social media following while being able to share your story, freely and without hesitations. Your target audience still needs to identify with you. Thus, it is important not to be afraid to share and inspire your audience. Make them laugh, make them long for your content, and let them see your value and why it is appropriate to invest in you.
Create a perfect homepage to easily catch your target market’s attention. QRx Digital guides you through the process of creating your homepage.
Your homepage is like a hotel lobby. It can either attract your customers to stay, or it may repel them to go and book on a different place than yours. If it is not carefully and strategically designed, it would be difficult to engage customers to potentially avail of your products and services.
Building your website is not super complicated, but if you want to create a perfect homepage for your products and services, you should be aware of the mechanics involved to create your perfect homepage. With so many design ideas available out there, what works for one website may not work well with yours.
Always treat your homepage as the face of your brand. You want people to linger, instead of visiting for a while and then jumping to the next website. A brand needs to capture a potential customer’s attention, engage with them from the time the page loads up until they begin to go through your website.
Creating the Perfect Homepage with QRx Digital
Your advertising and marketing efforts would be insufficient unless you make people stay on your website long enough for them to be a potential follower, lead, or a converting customer. Thus, winning over your customers is really dependent on how your website homepage performs.
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QRx Digital Sales and Marketing Services help you understand how to create converting homepages and what your brand needs to arrive at the best possible design for your website as a whole. If you are looking to increase brand awareness while keeping your audiences engaged on your web pages, you are in the right place.
Read further to learn how to create a perfect homepage for your brand’s website.
Create Unique Illustrations
Unique illustrations, customized for your brand can make your homepage stand out against your competitors. However, together with customized images, your homepage should also feature askew images that draw the eyes of your audience.
The design would be ideal for call-to-action buttons. You can use a darker background to draw more attention to the CTA button over the rest of the areas and buttons on your homepage layout.
Be Clear and Straightforward
You do not want to confuse your audience with too much information on your homepage. To create a perfect homepage, you need to send your message, what you expect from your audience, through the design of your homepage.
What do you want to achieve with your homepage? Do you want to generate subscriptions? Make sure your subscription button is well-placed and noticeable. Do you want your audience to secure an online booking? Be strategic in placing your online booking button on several areas of the homepage so they can access it easily even while browsing through the bottom page of your website’s homepage.
Your Homepage Should Reflect the Type of Brand You Are Building
Some brands should be showing more than telling more to their audience. If you are building an educational homepage, you should highlight several niches under the specific industry you are in. Instead of publishing a big headline about the educational knowledge that is available on your website, you should be showing this instead.
The same is true with websites that need to tell more than showing more. If you are a service-oriented brand, you should be telling your audience more about your product or service offerings, instead of showing a whole bunch of your portfolio or products right on your homepage. Create illustrations on what you can do and include text on what they can expect from your brand. From there, a potential lead will definitely “act” and visit the next pages that will tell them more about your brand.
Trust and Authority
Your website should be a trusted source of information. Social proof is one of the items that you can include on your homepage. This establish yourself as a brand with authority to your audience. Include plus points video, featuring your brand on other platforms. Most brands feature logos of brands they collaborate with.
Testimonials from satisfied clients are also one of the common features included in creating a perfect homepage that speaks of authority for your brand. Feature social media handles on your homepage. This helps your audience further explore and learn more about your brand, through the different pages that you are available.
Create a perfect homepage for your brand with QRx Digital Sales & Marketing Services. Our creative team of graphic designers and web developers can help you create a homepage that generates leads and converts. Learn more about our graphic design and website development services by visiting our services page or giving us a call at 904-660-1128 or email us at email@example.com.
Video marketing strategies, properly executed, serve as your edge over your competitors. Through videos, you provide creative, entertaining, and easy-to-digest information for your audience.
Strategies in content creation, video marketing, and advertising constantly change. They are revised as technology and digital marketers adjust to the needs and demands of their audiences. As industries evolve, marketing strategies adapt and change too. In addition, the same is true with video marketing strategies. Interestingly, they are constantly changing to suit the needs of your audience.
With the rise in the popularity of social media platforms, marketing teams are now leaning into executing their video marketing strategies through this platform. As we all know, social media platforms host millions and billions of users from around the globe. Remember, with a market that big, it is no surprise that brands are turning their focus to video, on top of their traditional content.
Building Your Video Marketing Strategy
Similar to any type of marketing campaign, you will need to build your video marketing strategy before launching it. An unplanned strategy, with no goals and key performance indicators, is a half-baked cookie and will most likely go down the drain. Here are the basic steps in building your video marketing strategy.
- Set your video goals
- Define your target audience
- Create a content calendar
- Equip your team with the latest video creation tools
- Defining your timelines
- Setting a budget
Creating a concrete plan for your video marketing campaign is essential to have a guide and a way to monitor if your video marketing strategies are converting or not.
QRx Digital’s Top 3 Video Marketing Strategies for 2021
However, as most brands lean into creating video content for their target customers, how can your brand stand out? QRx Digital shares its top 3 video marketing strategies and how it can help your brand engage with a larger audience and become more successful this year.
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Optimizing Your Video Thumbnail
The video thumbnail is one of the important components that help your audience decide whether your video content is worth their time or not. Similar to traditional content, failure to immediately catch and retain your visitor’s attention is an additional percentage added to your bounce rate.
Videos are judged by their cover. Additionally, unless you dress up your video channel, it would be difficult to encourage your audience to press play. Remember, always give your videos a play-worthy thumbnail image to increase the chances of connecting with your audience.
According to some studies, using a thumbnail of a smiling human is one of the effective ways to encourage viewers to press play. A person smiling, making direct eye to eye contact is an effective thumbnail that usually converts. Why? Because people can relate to other people. Instead of a boring text, a smiling person is more compelling and will likely bring in a higher number of plays.
Add Share Buttons to Your Video Player
On top of your website, your video content will most likely be posted on your social media account. With that in mind, make it easy for your audience to click the share button. With most of your audiences starting and ending their day on Facebook, Instagram or Twitter, you need to ensure that your video can be easily shared on these social media platforms.
Some video hosting tools feature share buttons that can be embedded directly within the video itself. Your viewers can share your videos without having to leave the player. It would be easier to shamelessly ask them to share your video content in the video itself. You can point to the area where the share button is located. It makes your video extra interactive and an extra “wow” factor for your viewers.
Include Video on Your Email Marketing Efforts
Videos work well with email. Adding the word video in your subject email boosts open rates by 19% according to Animoto. Moreover, a video thumbnail on your actual email also helps boost engagement. In addition, another effective strategy to entice audiences to click the button includes creating a short gif featuring a few frames of your video. In fact, you can also superimpose the play button to trigger your audience to take action.
Always include hyperlinks to the images, thumbnails, and gif that you create for your video content. To make it more obvious, add call-to-actions to let your audience know that clicking a button redirects them to the video included in your email. Moreover, boosting your email marketing efforts through videos and vice versa is very much feasible with this marketing combination.
Audiences and customers nowadays are looking for interesting and eye-catching content online. They respond positively towards great video content, thus opening a new opportunity and avenue for brands to connect and reach out to their customers.
If you are looking for video content that will generate traffic and stimulate your audiences to engage with your brand, QRx Digital is your key. Our professional video creators and content strategist have intensive experience in creating video content that converts. To learn more about our services or talk to one of our content creators, get a FREE BRAND HEALTH CHECK to learn more.
A marketing campaign serves as a guide for a business to help achieve its business goals. It is a collection of planned activities that helps promote a service, a product, or resources. Without a clear marketing campaign for a business, it would be difficult to deliver the results that you need for your business.
Marketing campaigns can be industry-changing for a business. Most of the marketing campaigns in the market placed brands on pedestals. They earned respect, a good reputation in the industry, and impressive success for their business. Among the most popular marketing campaigns of all time include Nike’s “Just Do It Campaign”, Marlboro’s “The Marlboro Man”, Apple’s “Get a Mac”, and Pepsi’s ‘Is Pepsi OK” marketing campaign.
In a business, having a product to offer is not enough. Even the most promising brands find it hard to take off and expand. This is mainly due to the lack of an effective marketing campaign. Unless your target market knows about you and your product, your business will remain a secret. It will not achieve the growth that it is capable of.
5 Secrets to a Successful Marketing Campaign
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Reaching your audience is vital to consider a marketing campaign successful. A brand needs to connect with its past and present consumers while securing new potential clients for your business. Learn about the secrets of a successful marketing campaign for your growing business with QRx Digital Sales and Marketing Services.
Be Creative in Telling Your Audience Who You Are
In the United States alone, the online clothing industry alone has over 96,000 registered single-location companies. How can a new clothing brand compete with these existing brands? Being creative in introducing who you are and what your brand stands for helps you get noticed, even in an overly crowded industry.
It requires careful planning before throwing in marketing activities that are not product-specific for your brand. Before jumping into paying advertisements for your business, you should be able to design marketing strategies that will meet the objectives of your product or service and will contribute to your overall goals as a business.
Novelty Factor and Targeted Approach for Your Campaigns
Competing with brands that have been around long before you even decided to get into business can be quite a challenge. To get audiences engaged with your brand, you have to offer something interesting and worth their time. Another success tip would be focusing on a more distinct market. A smaller market with a more targeted approach can help you secure consumers for your business.
Once you have set values for your brand, you can start to motivate and inspire people with the product or service that you offer. Take a stand and aim to be remembered. To do so, you need to be unforgettable. On top of getting customers to buy your products or services, you need to make your audience understand what your product represents and how it can have a positive impact on them.
BIDI Vapor, one of the earliest clients of QRx Digital started with nothing and then grew as the second-best vaping device available in the U.S. market in a span of a year. To help the brand grow in a crowded market, it managed to stand out through its advocacy in providing its adult users an alternative cessation device that will help them stay away from smoking tobacco products.
Maintain Engagement with Your Existing Contacts
To have a successful marketing campaign for your business, you need to maintain engagement with your audience. Moreover, it is not all about capturing their attention. Keeping their loyalty helps build your brand’s reputation in the industry. Although it is important to bring in new clients to the business, keeping the ones that you already have keeps your brand going and growing.
Trust from your consumers is one of the biggest things that you should maintain with your business. Build a lasting relationship with your audience, even in your advertising efforts. Always give them definite reasons why they should keep trusting your brand and your product. Creating a strong corporate identity makes you and your brand campaigns worthwhile.
Monitor, Analyze and Build New Relationships
All your marketing campaigns would go to waste unless you monitor and analyze the results of your marketing efforts. Remember, there are plenty of learning curves along the way. But, these areas are areas where your brand can continue to grow.
If you are a brand working with a digital marketing agency, it would be ideal to have key performance indicators that can help you identify the effectiveness of your campaigns. Without these KPIs, it would be difficult to know the difference between where your brand was and where it is heading. Additionally, have this KPIs available before you execute your marketing campaigns.
As you monitor, analyze and adjust your campaigns according to the information that you have gathered through your KPIs. Your brand should continue building new relationships with new consumers that can be potential repeat customers for your business. It is an essential part of your growth as a business.
QRx Digital Sales and Marketing Services believe in the importance of successful marketing campaigns for our partners and clients. In addition, we offer not only secrets but guarantees that we give the best service possible, personalized for the brands that we work for.
Learn more about QRx Digital’s services and what we can offer to your brand by getting a FREE Brand Health Check today.