Good design brings in good business. The statement is true in different areas of marketing. In different industries, whether for products, services, and people, great ad designs can bring in a lot of positive vibes for your business.
Beauty and aesthetics are definitely a factor that entices audiences and customers towards your brand. Several studies even reveal that a strong design can outperform companies in the same industry that happen to have weaker designs by over 219% over a span of 10 years. Ad design is a ticket to building brand awareness and a persuasive tool that attracts customers towards a brand.
Almost every type of product nowadays is marketed with the goal of reaching out to a large group of people. With such a huge and diverse market, how can you step up and be noticed among your peers and competitors in the industry? Ad design and marketing techniques give you the edge you need to create your mark in your market niche.
How Can a Good Ad Design Contribute to Your Business?
Great Ad Design Creates a Good First Impression
Good ad design is a mix of different factors – colors, textures, shapes, images, content, and forms that represents a brand. Most strong brands we have today managed to take advantage of creating a balance in the ad designs that they have, building a strong impression towards their products and services.
For most online businesses, good design gives them an advantage for customers who take a few seconds to relate and make up their minds over a brand. In the digital era, it only takes a few seconds to secure a sale, mainly through the engagement your ad design contributes in persuading your customer to look, be hooked, and convert as a customer for your product or service.
It only takes around 10 seconds to form the first impression of a logo or an ad design. Unless you manage to capture your audience’s attention within this period, the chances of getting them engaged become lower. First impressions count a lot digitally for products and services.
Ad Designs Contributes in Helping Your Brand Stand Out
Competition is what makes brands strive to stand out in their respective markets. Through effective, noticeable, relatable, and converting ad designs, you create a unique impression towards your brand from your audience. Staying ordinary or blending in with the look your competitors portray in your market may make you irrelevant.
Invest in a good design, suited and harmonious to what your brand represents to stand out in your market. Creative and appealing graphic design aids in building your company’s image. Coke’s prominent logo, FedEx’s branding designs, and Nike’s iconic “check logo” are just a few of the great ad designs that separate them from their competitors in the market. Good graphic design encompasses your brands as a whole and shows your target audience the level of expertise and professionalism that you offer.
Your audience is admittedly biased when it comes to aesthetics. Additionally, humans perceive beautiful things as better things, whether it is actually better or not. Everything below beautiful is just ordinary. As human nature, people gravitate towards things that please them aesthetically.
Generating Better Customer Relationships
The relationship between a brand and its customers strengthens through the emotions the brand creates towards its customers. How your audience emotionally connects to your company attributes directly to the image your customer perceives about your brand.
Offering great ad designs makes it easier to trigger and create engaging emotional connections with your clients. The use of color, font and layout drives your customers to look, engage and react to what your ad design offers. What your audience sees of your brand, the visual display that you represent yourself to your market helps them better understand who you are and what your business exactly stands for.
Creating a relatable visual identity helps attract new customers. Additionally, it also keeps the ones that see that have already created a strong emotional connection with your brand. You’ll be able to secure customer loyalty through great ad designs that effectively illustrate who and what your brand is. Good design attracts new audiences and helps them stay.
QRx Digital Sales and Marketing Services help brands create ad designs that not only bring in sales. Moreover, we work with brands to create a brand’s online image. It is sustainable and keeps them relevant to their industry for a long time. QRx Digital aids brands in creating deeper emotional connections with their audience through our branding and ad design services and offerings.